mini eye-lid lift

In 2010, Americans spent $10.7 billion on cosmetic enhancement procedures, according to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS). As nonsurgical and minimally invasive procedures become increasingly popular, Atlanta plastic surgeon John LeRoy, MD is offering a more accessible and highly-effective option for cosmetic enhancement. He says the Band Aid procedures are designed as an alternative to traditional procedures, such as the facelift or liposuction, for patients in search of subtle aesthetic enhancement instead of a dramatic transformation.

With more than 9.3 million cosmetic procedures performed in 2010, 83% of the cosmetic procedures performed were nonsurgical in nature, highlighting a continuing trend toward less-invasive procedures. At his Atlanta plastic surgery practice, Dr. John LeRoy says he first noticed an interest towards mini procedures increase in 1997. In turn, he developed the Band Aid Facelift, a less-invasive approach to the traditional facelift.

The Band Aid Facelift was the first minimally invasive procedure Dr. John LeRoy developed at his plastic surgery practice in Atlanta. He has since refined Band Aid versions of blepharoplasty (eyelid surgery), brow lift, liposuction (body sculpting), and tummy tuck (abdominoplasty). Designed to create a subtle enhancement, Dr. LeRoy says he chose the name Band Aid because they do not require the heavy amount of surgical dressings or recovery time associated with more traditional cosmetic surgeries. However, Dr. LeRoy adds that some patients are better candidates for Band Aid procedures than others. “Band Aid surgeries are designed to target very specific cosmetic concerns in isolated areas for patients who are not yet in need of the traditional version. The best way to determine if a patient is a candidate for a Band Aid procedure or in need of traditional plastic surgery is to thoroughly discuss and examine his or her concerns during a consultation.”

As cosmetic enhancement becomes more prevalent in the U. S., Dr. LeRoy says less-invasive, more accessible versions of traditional plastic surgery, such as his Band Aid procedures, will continue to gain further support for the aesthetic healthcare industry. “Patients have begun seeking plastic surgery earlier in life than they once did. Instead of waiting until they need rejuvenation, they are starting to take care of concerns as soon as they begin to develop. The most important thing a patient should understand is that even though Band Aid procedures are convenient and effective, there are circumstances in which traditional plastic surgery is a more appropriate choice.”

About John LeRoy, MD, FACS

Dr. John LeRoy is an Atlanta-based plastic surgeon devoted to providing exceptional aesthetic care. He is a member of the American Medical Association, the American Society of Plastic Surgeons, and the Georgia Society of Plastic Surgeons. He studied cosmetic surgery at the prestigious Manhattan Eye, Ear & Throat Hospital in New York, and is board-certified by both the American Board of Plastic Surgery and the American College of Surgeons.

The Atlanta Cosmetic and Plastic Surgery practice of Dr. LeRoy is located at 5673 Peachtree Dunwoody Rd., NE Suite 375 Atlanta, GA 30342, and can be reached at (404) 418-7579 or found online at johnleroymd.com, atlantafacelift.com, or facebook.com/johnleroymd?ref=ts.

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