The Growing Movement of Facial Rejuvenation

As a board-certified plastic surgeon, it isn’t just my time in the operating room that makes me love my job. I also enjoy getting to know my patients before surgery by discussing why they’ve chosen to have a cosmetic procedure, what they want to get from it, and how I can help them find a new sense of confidence. Through these conversations, over time I start to notice changing trends in the procedures patients want and the reasons they’ve chosen them. When the nationwide report of cosmetic surgery statistics is released each year from the American Society for Aesthetic Plastic Surgery (ASAPS), it’s always interesting to see how our Atlanta trends compare to those throughout the country. This year, I’ve noticed an interesting similarity between the two: the growing emphasis on facial rejuvenation.

The Growing Movement of Facial Rejuvenation

One way to see how patients’ interest in various types of procedures are shifting is to look at which treatments saw the highest increases over the past year. In 2017, among the six plastic surgeries with the largest increases from the previous year, four of them were facial procedures. That’s surprising considering that only one third of all the surgeries measured by ASAPS are facial procedures.

We also see the same trend in non-surgical cosmetic treatments. Four of the five fastest-growing non-surgical procedures last year were focused on the face. This shows us that more and more patients are focusing their cosmetic efforts on looking younger rather than looking thinner or enhancing their breasts.

Another intriguing takeaway from the ASAPS report is how popular facial rejuvenation is among men. When we look at all the plastic surgeries that could be performed for either men or women, men make up an average of 24.5% of the patients for facial procedures. For body procedures, men account for an average of only 6.9% of patients. Despite the old stereotype that plastic surgery is primarily focused on women, these statistics show us that it’s increasingly common for men to choose to look younger.

We can only speculate about the reasons for the increasing interest in facial rejuvenation among men and women alike. It may be because the average age of the US population is increasing, or it may be because people are staying in the workforce longer and they want to continue presenting themselves as their youthful and energetic selves. Regardless of the reasons, the fact is that more and more people are taking action to look and feel younger, and I’m honored to help. If you’re ready to learn more about your facial rejuvenation options, schedule a consultation with me, Dr. John L. LeRoy. For more interesting plastic surgery facts and helpful tips, follow me on Twitter, Facebook, and Google+.