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In 2010, Americans spent $10.7 billion on cosmetic enhancement procedures, according to the latest study from the American Society for Aesthetic Plastic Surgery (ASAPS). As nonsurgical and minimally invasive procedures become increasingly popular, Atlanta plastic surgeon John LeRoy, MD is offering a more accessible and highly-effective option for cosmetic enhancement. He says the Band Aid procedures are designed as an alternative to traditional procedures, such as the facelift or liposuction, for patients in search of subtle aesthetic enhancement instead of a dramatic transformation.
With more than 9.3 million cosmetic procedures performed in 2010, 83% of the cosmetic procedures performed were nonsurgical in nature, highlighting a continuing trend toward less-invasive procedures. At his Atlanta plastic surgery practice, Dr. John LeRoy says he first noticed an interest towards mini procedures increase in 1997. In turn, he developed the Band Aid Facelift, a less-invasive approach to the traditional facelift.
The Band Aid Facelift was the first minimally invasive procedure Dr. John LeRoy developed at his plastic surgery practice in Atlanta. He has since refined Band Aid versions of blepharoplasty (eyelid surgery), brow lift, liposuction (body sculpting), and tummy tuck (abdominoplasty). Designed to create a subtle enhancement, Dr. LeRoy says he chose the name Band Aid because they do not require the heavy amount of surgical dressings or recovery time associated with more traditional cosmetic surgeries. However, Dr. LeRoy adds that some patients are better candidates for Band Aid procedures than others. “Band Aid surgeries are designed to target very specific cosmetic concerns in isolated areas for patients who are not yet in need of the traditional version. The best way to determine if a patient is a candidate for a Band Aid procedure or in need of traditional plastic surgery is to thoroughly discuss and examine his or her concerns during a consultation.”
As cosmetic enhancement becomes more prevalent in the U. S., Dr. LeRoy says less-invasive, more accessible versions of traditional plastic surgery, such as his Band Aid procedures, will continue to gain further support for the aesthetic healthcare industry. “Patients have begun seeking plastic surgery earlier in life than they once did. Instead of waiting until they need rejuvenation, they are starting to take care of concerns as soon as they begin to develop. The most important thing a patient should understand is that even though Band Aid procedures are convenient and effective, there are circumstances in which traditional plastic surgery is a more appropriate choice.”
About John LeRoy, MD, FACS
Dr. John LeRoy is an Atlanta-based plastic surgeon devoted to providing exceptional aesthetic care. He is a member of the American Medical Association, the American Society of Plastic Surgeons, and the Georgia Society of Plastic Surgeons. He studied cosmetic surgery at the prestigious Manhattan Eye, Ear & Throat Hospital in New York, and is board-certified by both the American Board of Plastic Surgery and the American College of Surgeons.
The Atlanta Cosmetic and Plastic Surgery practice of Dr. LeRoy is located at 5673 Peachtree Dunwoody Rd., NE Suite 375 Atlanta, GA 30342, and can be reached at (404) 418-7579 or found online at johnleroymd.com, or facebook.com/johnleroymd?ref=ts.
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I just wanted to write and say thank you to Dr. LeRoy and his entire staff for the wonderful and “almost” pain free experience. Everyone treated me with the utmost respect and concern through the entire process from my before picture all the way to the after picture. I was hesitant at first to even consider cosmetic surgery, but Dr. LeRoy made me feel very comfortable about the procedure and was very clear about what I should expect. He listened to what I was wanting and his “craftsmanship” showed in the results. I am very happy with my decision and would highly recommend Dr. LeRoy to any of my friends. Thank you again!
– M.K – Atlanta Plastic Surgery patient
We all have to admit that there is usually that one thing we wish we could change about our appearances–it’s that cosmetic issue we just can’t help but notice when we look in the mirror or study a photograph of ourselves. I’ve deemed the term a “Waldo” because often, that one thing is totally imperceptible to the people around you until you point it out like that little man in the blue pants and red striped shirt from the children’s books.
My job as an Atlanta plastic and cosmetic surgeon is to maintain that objective point of view that hears the patient’s concerns and balances that against the physical symptoms of said concerns. I thought of this Waldo phenomenon when I read an article published in May by the Association for Psychological Science. The article cited research from St. Louis’ Washington University in which participants were analyzed and found that the perception other’s offered about them was more physically accurate than what they observed through self judgment.
